Digital Marketing

Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers.

The new tool, found on the grocer’s website features load-to-card and printable coupons.

Woonsocket, R.I. – The Feb. 5 decision by CVS to stop selling cigarettes and other tobacco products by October 2014 reportedly created a large volume of related discussion on social media. According to analysis from social media analysis technology provider Crimson Hexagon, as of 6 p.m. on Feb. 5, there were more than 139,000 total posts on Twitter (92% of the conversation) and public Facebook (8% of the conversation) posts mentioning CVS.

San Francisco -- The Levi's brand has chosen a customized advertising agency model. Effective immediately, the Levi's brand will transition to a combined agency team from Draftfcb Worldwide and The House Worldwide to deliver global marketing, creative and strategic support.

Deerfield, Ill. -- Responding to the announcement by CVS Caremark that its plans to stop selling tobacco products in its stores, Walgreens stated that the category has been under review at its stores, too.

Walgreens has been evaluating its tobacco line for “some time,” and, according to spokesperson Michael Polzin, it “will continue to evaluate the choice of products our customers want, while also helping to educate them and providing smoking cessation products and alternatives that help reduce the demand for tobacco products.”

Digital coupon marketplace RetailMeNot said that its investments are paying off, following a strong performance in the fourth quarter ended Dec. 31, 2013.

The company reported net revenues for the quarter of $78.5 million, an increase of 55% compared to $50.8 million the prior-year quarter. Organic net revenues, which exclude net revenues from acquired businesses not owned during both comparative periods, increased 50%.  

Salisbury, N.C. -- Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers. The new tool, found on the grocer's website, features convenient load-to-card and printable coupons on customers' favorite items.

"We're proud to bring our customers the new MVP Coupon Hub, which helps customers save by offering hundreds of additional coupons," said Keith Nicks, director of loyalty and digital marketing for Food Lion.

Canton, Mass. -- For the eighth consecutive year, Dunkin' Donuts has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. Dunkin' Donuts was also ranked number one in customer loyalty in the packaged coffee category for the second consecutive year.

Washington, D.C. – Fewer U.S. consumers will celebrate Valentine’s Day this year, but will spend a little more than last year. According to the National Retail Federation’s 2014 Valentine’s Day spending survey conducted by Prosper Insights and Analytics, 54% of Americans will celebrate with their loved ones in 2014, compared to 60% in 2013.

The average person plans to spend $133.91 on candy, cards, gifts, dinner and more, up slightly from $130.97 last year. Total spending is expected to reach $17.3 billion.