Digital Marketing

Winnipeg, Manitoba -- Silver Jeans Co. will open a store at Woodfield Mall on April 11, in Schaumburg, Ill.

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

Bridgeview, Ill. -- Rose Paving Company is set to support the efforts of the ASPCA (The American Society for the Prevention of Cruelty to Animals) through a multi-event fundraising campaign in 2014. Rose Paving will host a fundraising activity at industry trade shows and expos across the country, giving registered attendees the opportunity to help support the ASPCA’s mission to prevent cruelty towards animals.

Coupons.com has appointed Lance M. Meyerowich as the company’s VP of investor relations. Meyerowich, who has two decades of experience on Wall Street, will report to CFO and chief operating officer Mir Aamir.

“Lance is extremely well known and respected in the financial community,” said Aamir. “I’m thrilled that he’s joining our growing team.”

Shopko is leveraging social media to tout its expanded brand assortment. The retailer is holding an eight-week Facebook giveaway offering participants a chance to win prize packages featuring some of the national brands it carries.

Now through March 28, customers can enter to win a Rachael Ray cookware set, Dyson upright vacuum, SodaStream, Keurig coffee maker, Crock Pot, Ninja kitchen system, KitchenAid stand mixer or Shark steam mop.

New York -- Shopko is leveraging social media to promote its expanded assortment of national brands. The retailer is holding an eight-week Facebook contest offering participants a chance to win prize packages associated with the featrued brands.

Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers.

The new tool, found on the grocer’s website features load-to-card and printable coupons.

Woonsocket, R.I. – The Feb. 5 decision by CVS to stop selling cigarettes and other tobacco products by October 2014 reportedly created a large volume of related discussion on social media. According to analysis from social media analysis technology provider Crimson Hexagon, as of 6 p.m. on Feb. 5, there were more than 139,000 total posts on Twitter (92% of the conversation) and public Facebook (8% of the conversation) posts mentioning CVS.

San Francisco -- The Levi's brand has chosen a customized advertising agency model. Effective immediately, the Levi's brand will transition to a combined agency team from Draftfcb Worldwide and The House Worldwide to deliver global marketing, creative and strategic support.