Digital Marketing

Grand Rapids, Mich. – Meijer is launching a major initiative to upgrade its fashion offerings. The omnichannel initiative includes regional advertising in national fashion magazines, the distribution of a spring Look Book, and the use of social media, including Instagram, as well as a new website, meijerstyle.com.

Meijer’s style team is led by Lynn Hempe, the retailer's group VP of softlines, and includes her buying team and input from fashion advisor, Mariana Keros,

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

Helen Bryan has become the second author in the Amazon Publishing stable of writers to surpass 1 million copies in combined print, audio and Kindle editions.

Bryan, author of historical novels "War Brides" (2012) and "The Sisterhood" (2013), follows Amazon Publishing author Oliver Pötzsch over the 1 million threshold.

Chicago -- Retail CFOs are feeling more confident about the state of the consumer, forecast a 5.1% increase in total sales and a 4.8% increase in same-store sales this year, according to a new BDO USA survey. The finding marks a significant increase from the number expressing similar sentiments last year.

In the study,  a majority (63%) of CFOs indicate that they include online sales in their comparable sales projections, suggesting that some of this expected growth and optimism may be linked to the exploding popularity of e-commerce.

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

Sears has launched a new service powered by the chain’s Shop Your Way mobile app that enables customers to pick up their online purchases at any Sears store within five minutes of arrival.

Winnipeg, Manitoba -- Silver Jeans Co. will open a store at Woodfield Mall on April 11, in Schaumburg, Ill.

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

Omnichannel is omnipresent in conversations throughout our industry. I heard the term — and the angst, confusion, tests and even some initial successes around it — again and again at NRF’s 2014 BIG Show. In many cases, delivering on omnichannel is a tall order, requiring significant soul-searching for retailers in terms of what it means to them and their customers, often followed by equally significant investments in fundamental areas such as inventory management and customer relationship management systems.