Digital Marketing

Omnichannel is omnipresent in conversations throughout our industry. I heard the term — and the angst, confusion, tests and even some initial successes around it — again and again at NRF’s 2014 BIG Show. In many cases, delivering on omnichannel is a tall order, requiring significant soul-searching for retailers in terms of what it means to them and their customers, often followed by equally significant investments in fundamental areas such as inventory management and customer relationship management systems.

Charlotte, N.C. - Belk has partnered with HelloWorld, Inc. (formerly ePrize) to create a campaign that allows consumers to submit a photo and brief description of a couple's love story for a chance to win a $20,000 event, like a wedding, and a private concert with singer Edwin McCain.

Genius Brands International has a roster of new licensing partners to create merchandise based on Stan Lee’s Mighty 7 (SLAM 7), the animated film trilogy created together with Stan Lee’s POW! Entertainment and Archie Comics.

Factory Entertainment has secured a worldwide toy license for the franchise.

It’s no secret that today’s teens and twenty-somethings have grown up on social media and see it as an extension of their everyday lives. But retailers who think they can just display a bunch of wares on a social media page and attract Millennial shoppers are sadly mistaken. A panel of five exceptionally bright and well-spoken Millennial consumers ages 16-21 (all offspring of prominent retail IT figures) at the recent Retail ROI “Super Saturday” event in New York gave some frank insight into how Millennials view social media.

Sears has launched a new service powered by the chain’s Shop Your Way mobile app that enables customers to pick up their online purchases at any Sears store within five minutes of arrival.

Winnipeg, Manitoba -- Silver Jeans Co. will open a store at Woodfield Mall on April 11, in Schaumburg, Ill.

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

Bridgeview, Ill. -- Rose Paving Company is set to support the efforts of the ASPCA (The American Society for the Prevention of Cruelty to Animals) through a multi-event fundraising campaign in 2014. Rose Paving will host a fundraising activity at industry trade shows and expos across the country, giving registered attendees the opportunity to help support the ASPCA’s mission to prevent cruelty towards animals.

Coupons.com has appointed Lance M. Meyerowich as the company’s VP of investor relations. Meyerowich, who has two decades of experience on Wall Street, will report to CFO and chief operating officer Mir Aamir.

“Lance is extremely well known and respected in the financial community,” said Aamir. “I’m thrilled that he’s joining our growing team.”