Digital Marketing

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

Southfield, Mich. - The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada. The company has changed its name from Mars Advertising.

Bay Shore, N.Y. -- Clarins Fragrance Group has deployed a 6-ft.-high digital projection in three store locations in the United Kingdom to help celebrate the launch of designer’ Thierry Mugler’s new Alien Extraordinaire perfume. The projection, the “Virtual Assistant” from Tensator, features the image of the goddess character used across all launch-branding material.

Digital savings provider RetailMeNot will put the geo-fencing capabilities of its mobile coupon app to the test this Saturday at the University of Texas.

Social sharing, editorial commerce and improved targeting are said to be among the technological upgrades leading footwear brand and retailer Steve Madden has made to its Web site.