Digital Marketing

RetailMeNot has some interesting plans in store for mall goers following an agreement with General Growth Properties allowing it to serve as the mall operators preferred digital coupon provider.

Plans call for RetailMeNot to test new marketing formats and beacon technology in select malls that will allow RetailMeNot mobile app users to be served hyper-targeted offers. In addition, the company said it will work with General Growth Properties on various undefined initiatives to enhance the shopping experience at its 120 malls, increase traffic and drive sales for tenants.

New York -- Sunglass Hut has debuted a new retail brand, Shaded, in the form of a freestanding, open-air kiosk. Targeted at Millenials, the format puts an emphasis on interactivity, with a built-it photo booth that allows for on-the-spot photo taking and photo sharing. (See photos here.)

Barneys New York has launched an iPad app that offers consumers improved shopping functionality as well as relevant and exclusive content.

New functions on the app include a Personal Shopping scheduling tool, which Barneys touts as the first of its kind for a luxury retailer. Created in partnership with mobile development and design firm Fueled, the app is now available for complimentary download through the Apple iTunes store.

Austin, Texas -- Whole Foods Market claimed the honor for best brand on Pinterest at the Shorty (the Shorties) Awards on April 7. The Shorties are an annual awards event that honors the best short-form content creators on Twitter and on other social media sites.

Whole Foods Market joined Pinterest in 2011, and currently has 180,000 followers.

American Express added Walmart’s U.S. network of 4,100 stores as locations where customers can participate in the card issuers prepaid Serve offering.

New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.

The Frito-Lay division of PepsiCo this week is introducing three new flavors of the Doritos Jacked brand to the snack food but not telling shoppers what they are called. The unconventional approach to generating trial also involves a unique contest element to encourage shoppers to digitally engage with the brand.

Ann Arbor, Mich. - Domino's Pizza is integrating Google Wallet with its Android ordering app. Domino's customers who have an Android device can now pay for their online orders using Google's digital wallet.

Domino's customers who place an online order of $10 or more using the Android ordering app and pay by selecting the "Buy with Google" button at checkout will receive a free order of Domino's new specialty chicken, now through June 15.

Maybelline New York has named Yadim Carranza, known simply as Yadim, as the brand's global makeup artist. Yadim is lauded for his innovative editorial work and bold runway looks.  

In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers.