Digital Marketing

LOS ANGELES — PriceGrabber, a division of CPL Holdings, has appointed Jeff Goldstein as president. In his new role Goldstein will direct strategy and oversee the day-to-day operations of the business. 

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

SOMERSET, N.J. — The Nutella brand is trying its hand at e-commerce with the launch of the Nutella Boutique, which will offer branded apparel and accessories.  

T-shirts, messenger bags that hold up to nine jars of Nutella — or a laptop — and Nutella spreaders are among the product offerings available on the e-commerce site. 

Austin, Texas -- Research results released Thursday by coupon site Offers.com found that 67% of U.S. parents with school-aged children plan to spend more than $100 per child on back-to-school shopping this year.

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes:

Dallas – Alliance Data Systems Corporation will provide private label credit card services for the US brands of Zale’s and acquire the existing card portfolio at a future date. In addition to providing private label credit card services for each Zale brand in the U.S., Alliance Data will provide turnkey credit marketing services to all Zale brands, including omni-channel and mobile services and technologies.

Woonsocket, R.I. – CVS is offering holders of the Veterans Advantage VetRewards card $2 off every $10 purchase of CVS/pharmacy brand merchandise in stores. To take advantage of the offer, members are verified at VeteransAdvantage.com for access to a special downloadable coupon good every day at CVS/pharmacy. This coupon offer complements the existing 10% online-only discount for purchases made on CVS.com for Veterans Advantage members that was launched in 2012.

NEW ALBANY — Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience. 

A social shopping list app called Divvy was chosen from among more than 76 entrants who participated in innovative exercise in crowd-sourced digital development conducted by Target and Fast Company.

The Divvy app was created by a New York-based group that called itself Team Pilot and received a $75,000 prize for their effort. The Divvy app which is designed to improve the group shopping experience by allowing multiple users to update a shopping list in real time while making it easier to split the bill and distribute receipts.