Digital Marketing

Aisle411 has unveiled a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.

San Francisco — Aisle411 on Wednesday announced a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.

New York -- Creative Realities and Wireless Ronin Technologies, a leading marketing technologies solutions provider, announced they have entered into a definitive merger agreement.  

Boston – Six-in-10 (59%) Millennial women make product recommendations to share highly positive or negative consumer experiences. However, according to a new survey of 1,100 American women without children born between 1979 and 1993 by Mom Central Consulting, 50% say that reading a bad review online about a business wouldn’t stop them from shopping/visiting.

Waban, Mass. - After a drop in daily Facebook usage on computers in 2013, U.S. consumers increased their daily use of Facebook, from 42.5% of the population in 2013 to 46.5% in 2014, according to new research by the Temkin Group. The "Social Media Benchmark Study, 2014" examines 10,000 U.S. consumers' use of several different social media sites, on computers and mobile devices, and compares the results to previous studies from 2012 and 2013.

North Plainfield, N.J. — Levin Management has released its annual June survey of store mangers within its 95-property, 13 million-sq.-ft. shopping center portfolio.

Digital receipts company flexReceipts has named Megan Licursi as its chief marketing officer.

In her new position, Licursi will oversee the company’s strategic vision and the implementation of its marketing approach. Previously, Licursi has helped national brands create and execute marketing programs, and will bring that to flexreceipts, which uses a software for clients to include promotions and social media links in electronic receipts they send to customers.

Fast Retailing Co.’s Comptoir des Cotonniers division has launched “Fast Shopping,” which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies, London. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click, complete the transaction and have the goods delivered to their home within 48 hours.