Digital Marketing

A unique arrangement between Starbucks and ride-sharing service Lyft should serve as a blueprint for the rest of the retail industry when it comes to developing unconventional partnerships that lead to new growth possibilities.

The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.

A Food City supermarket in Bristol, Va., has given new meaning to that old merchandising adage, “stack it high and let it fly,” by creating the world’s largest pineapple display.

Seattle – Sales growth outpaced that of expenses during second quarter 2015, leading to a rare report of positive net income at Amazon.com Inc. Amazon reported net income of $92 million, compared to net loss of $126 million the same quarter the prior fiscal year.  

Seattle – The sales success of the July 15 Amazon Prime Day sales event did not happen by itself. A new IPSOS survey of 1.005 U.S. consumers commissioned by Cumulus Media/Westwood One has revealed advertising drove significant awareness for Prime Day.   

Bentonville, Ark. – Busy moms who need tooth wipes, or maybe more well-known baby items, have a new resource in Wal-Mart. In a post on the official Wal-Mart blog, Diana Marhsall, VP of baby for Wal-Mart U.S., says the retailer is expanding the products and services for moms (or anyone else) shopping for baby needs.  

New York – In a consumer culture obsessed with nostalgic “throwbacks,” a retail brand from the not-too-distant past is coming back. Specialty apparel brand Limited Too, which was consolidated into the Justice banner by then-parent company Tween Brands in 2009, is making a return.  

Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.  

Seattle – Starbucks Corp. is snubbing Uber in new extension of its loyalty program. Starbucks is partnering with rival online transportation service Lyft to offer Lyft drivers and passengers the chance to earn points in its loyalty program.  

Dollar General is taking a decidedly modern approach to the age-old tradition of back-to-school shopping.