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U.K. department store jumps into experiential technology
Selfridges is giving shoppers a new way to test and purchase cosmetics. Through a partnership with Estee Lauder and YouCam Makeup, the U.K.-based department store chain now features a virtual makeover app. Harnessing augmented reality and facial mapping technology, YouCam Makeup’s cosmetics app enables Selfridges’ shoppers to virtually try on up to 30 lipstick shades prior to making a purchase at the store.
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Report: Snapchat geofilter tracks offline purchases
A messaging app launched a new lens that could help drive shoppers through retailers’ doors. Snapchat’s Snap to Store product is a geofilter that retailers can sponsor. When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.
