Digital Marketing

Tommy Hilfiger is giving European customers a new way to connect with its brand.    The specialty apparel retailer joined forces with PredictSpring to launch a mobile app targeting the European market. The app will enable consumers in 17 countries to log into their Hilfiger Club loyalty accounts, and receive personalized messages, promotions and event invitations.  

Target Corp. is extending its progress to renewable energy and making progress on its goal to have 500 buildings with rooftop solar panels by 2020.   

The National Retail Federation brought added attention to its stance on debit card swipe fee reform at a Congressional hearing on Capitol Hill.    According to the NRF, reform has saved merchants and consumers more than $40 billion -- which is why the association is asking that it be protected.  

Much like 2016, the first quarter of 2017 has seen a slow start to consumer spending. However, just like last year, this is expected to be a temporary setback. Strong consumer confidence and income growth have set the stage for a spending bounce back in the second quarter.   

Digital shoppers enthusiasm for buying beauty products online doesn’t translate into retailer loyalty.    While online sellers of beauty and personal care products continue to capture more market share, online shopper loyalty seems to be elusive, according to report by A.T. Kearney.    

Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.       

For millennial shoppers, Victoria’s Secret is tops, followed by Sephora and Nike.   That’s according to a report from Conde Nast Inc. and Goldman Sachs Group Inc., which surveyed the popularity of brands among millennial shoppers, reported Bloomberg.   

Birchbox is no longer in the red.   The online subscription beauty retailer has achieved profitability, MediaPost reported, and is returning to television advertising with a spot that speaks to the joy the company’s monthly beauty box brings to its customers.   Founded in 2010, Birchbox had a tough 2016 during which it cut costs and laid off staff. But investments in technology and automation have helped it turn a corner.