Digital Marketing

When your customer base is drivers who have had an accident or mishap with their vehicle, capturing consumers “in the moment” is crucial.

So with 6,500 mobile glass shops across the country, Columbus, Ohio-based Safelite Group Inc. runs a national business model that relies on capturing natural search traffic.

I hate to be the bearer of bad tidings, especially during the season to be jolly, but I’m a realist. And though I wish happy holidays for all, I must tell mall retailers to steel themselves for another disappointing holiday season. Deloitte is expecting seasonal sales growth of 3.5% to 4% this year, ahead of inflation but below the 5.2% growth of last year — but don’t expect malls and department stores to see that growth. A disproportionate share of holiday sales will go to the humble discount stores, far away from the fancier shopping centers.

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

Retailers who are focusing on mobile as a means of digitally engaging customers have some solid data backing up their approach.

Move over millennials, there are two demographics ready to shake up the consumer landscape and impact retail sales.

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping. 

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

Microsoft introduced its HoloLens interactive 3-D virtual reality platform at the beginning of 2015. So far, it has not entered wide use among consumers or businesses.

According to The Verge, Microsoft is promoting HoloLens with a HoloLens Experience Showcase live demo area in its New York flagship store.

Read more by clicking here.

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

Dollar Shave Club has been a thorn in Gillette’s side since launching its disruptive subscription business model.