Digital Marketing

Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.       

For millennial shoppers, Victoria’s Secret is tops, followed by Sephora and Nike.   That’s according to a report from Conde Nast Inc. and Goldman Sachs Group Inc., which surveyed the popularity of brands among millennial shoppers, reported Bloomberg.   

Birchbox is no longer in the red.   The online subscription beauty retailer has achieved profitability, MediaPost reported, and is returning to television advertising with a spot that speaks to the joy the company’s monthly beauty box brings to its customers.   Founded in 2010, Birchbox had a tough 2016 during which it cut costs and laid off staff. But investments in technology and automation have helped it turn a corner.    

Think of it as an Airbnb for temporary spaces.    Appear Here, a British-based online marketplace for short-term retail space, has launched in the United States, with its initial expansion starting in New York City.  

Michaels and Pinterest are merging crafts and digital promotions to get artisans’ creative juices flowing.   The two companies are teaming up to sell a kit that can inspire newbies or the most experienced crafter to create one of the most trending projects on Pinterest. The co-branded Make It Kits were developed using Pinterest insights and trends, along with Michaels’ product expertise and e-commerce capabilities, according to Michaels.  

One way for U.S retail companies to win in 2017 is to look beyond their domestic borders for growth. As retail executives implement this year’s business plans, they should consider embracing cross-border e-commerce in China to grow now, and in the future.   China is the world’s largest and fastest-growing e-commerce market. Cross-border e-commerce is experiencing explosive growth due to Chinese consumers’ desire for lower prices and higher-quality products.   

Native advertising is significantly spurring in-store traffic — at a more cost-efficient rate — compared to traditional display advertising.  

As more shoppers embrace digital solutions, apparel retailers must merge online and offline experiences to drive e-commerce sales.   This was according to “Apparel Trend Report: Reconciling the Tech with the Tactile,” a report from Criteo that highlights the latest shopping trends in the apparel and accessories retail category. The report offers insight into shifting shopper behavior and actionable intelligence for retailers and brands as they seek to fully capitalize on the apparel e-commerce ecosystem.