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Digital Marketing

  • UGG makes a loyalty play

    UGG is driving a new level of engagement with loyal shoppers.   Starting today, shoppers nationwide are invited to join UGG Rewards, a loyalty program that awards shoppers with points for every purchase. The program, which was launched as a pilot among a limited customer base between September 2015 and June 2016, is now available to shoppers in-store and online throughout the United States.  

  • Grocer in online turkey move for Thanksgiving

    At a time when grocers are seeking ways to differentiate their e-commerce model, Natural Grocers is making a bold move just in time for Thanksgiving.   As an increasing number of shoppers are using online resources to make more informed decisions before making a purchase, Natural Grocers is launching an e-commerce service that enables shoppers to research and order their holiday turkey, and pick it up at their preferred store.   

  • Amazon Prime ‘levels up’ with Twitch Prime

    Amazon Prime launched its newest set of benefits, but these are targeting gamers.   Bolstering its live streaming video platform Twitch, Amazon has intro-duced Twitch Prime. This membership-based service entitles members to exclusive discounts on pre-orders and newly released games; a rotating selection of free digital games and in-game loot, and a premium experi-ence on Twitch that includes a free monthly Twitch channel subscription.   

  • 11 Trends Expected to Drive Holiday Shopping

    From increased budgets to a desire for free shipping to gifts for pets, PwC’s “2016 Holiday Outlook” report predicts the following trends will drive the upcoming holiday season:    1. Bigger holiday budgets: Shoppers will likely spend 10% more this holiday season; an average of $1,121 each. And consumers with annual household incomes less than $50,000 will likely increase their percentage spending levels even more than consumers overall.  

  • Pier 1 prepares for new fulfillment options

    Eyeing a strong holiday season, Pier 1 is working on a new fulfillment strategy to meet omnichannel shopper demand.   As the home decor retailer continues to focus on how to enhance its digi-tal channel, Pier 1 is turning its attention to drop-ship capabilities. By working with third-party suppliers, the chain will be able to augment its assortment, and “test new categories with much less risk using vendor-owned inventory,” Alexander Smith said during the company’s earnings call on Wednesday.   

  • Target hopes to boost innovation through start-up pitches

    Creating an innovative customer experience is top of mind for Target. Now it needs the right solutions.   As a result, Target launched a new website that invites start-up companies to pitch ideas for new technology platforms that will help the big-box retailer enhance the customer experience in its stores and through its digital channels, according to an article in the Minneapolis Star Tribune.

  • No shopping on Turkey Day

    For the second year in a row, Staples will close its stores on Thanksgiving.   Shoppers, however, will be able shop the office supplies giant’s e-commerce site.   

  • Retailers: Look not upon ‘Millennial’ as a segment, but as a lifestyle

    There are few demographic segments that have generated as much discussion in the retail community as Millennials. A great deal of literal and virtual ink has been spilled discussing the importance of catering to this large and influential group of young adults. From their spending habits to their social and behavioral characteristics, addressing the priorities and preferences of Millennials is seen as critically important for any retailer that wants to remain competitive in today’s marketplace.  

  • .shopping domain is open for business

    There is a new identity option for retailers eager to stand out in a competitive digital landscape.   The introduction of the 'dot-shopping' (.shopping) domain provides retailers with another way to brand themselves online. Launched by domain name provider Donuts Inc., the new digital names, also called "not-com" domains, can be used as a brand’s main e-commerce name. It can also point shoppers to a company’s existing online shopping web site, or a marketing or promotional site.  

  • Sears steers Uber’s rewards program

    Sears is hitching a ride with Uber — and inviting its loyal shoppers along.   A new program, called Rider Rewards, is designed to award Sears shoppers for using Uber’s ride service. Customers that link their Sears Shop Your Way loyalty plan to their Uber account will earn $2 in loyalty points for every Uber trip they take. Besides points, the loyalty program also tailors deals to members. Drivers can also take advantage of the program, and earn up to $1,000 in certain markets.   
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