Target hopes to boost innovation through start-up pitches

Creating an innovative customer experience is top of mind for Target. Now it needs the right solutions.



As a result, Target launched a new website that invites start-up companies to pitch ideas for new technology platforms that will help the big-box retailer enhance the customer experience in its stores and through its digital channels, according to an article in the Minneapolis Star Tribune.



Seeking out “disruptors in the retail industry,” Target’s new “Pitch-to-Pilot” program will create a more formal process of staying connected to start-up innovators, the article said.



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