Digital Marketing

Omnichannel retailers are positioned to benefit the most from Black Friday weekend.

As more customers do their holiday shopping online, it’s critical for marketers to keep a pulse on where, when, and how shoppers will tackle their gift lists this year.

Despite long lines at the polls, Americans still made time to shop online during Election Day — especially via smartphone.

Amazon is combining old-fashioned marketing with high-tech flair to sell more toys this holiday season.

Holiday retail sales are poised to cross a major threshold this year, fueled by low unemployment, income growth, high consumer confidence and a favorable calendar.

Target Corp. is giving its shipping boxes a distinct look just in time for the holidays.

Less than two months after launching delivery in China, Starbucks Corp. is expanding in a big way.

Delia’s is back — sort of.