Digital Marketing

When Chain Store Age embarked on a search for the Top 10 Retail Experiences in the nation, it was hard for us to look past a 5-million-sq.-ft. mall in Minnesota with a roller coaster and a comedy club, as well as an Apple Store and a Hard Rock Café.   It should come as little surprise, then, to see Mall of America occupying the No. 1 spot in our Top 10 countdown that culminates today.  

The beginning of summer didn't give a boost to consumer spending as retail sales fell for the second straight month.   Retail sales unexpectedly slipped 0.1% in June after being unchanged in May. Sales were up 3.2% unadjusted from June 2016, according to the National Retail Federation, and 3.9% on a three-month moving average year-over-year. (The numbers exclude automobiles, gasoline stations and restaurants.)   

Visa Inc. is doing its best to usher in the cashless future.    The credit card giant has announced a new initiative, called the Visa Cashless Challenge, which will incentivize small merchants to move away from cash payments. Using an application-based format, Visa will award approximately $10,000 each to 50 eligible U.S.-based small business food service owners, including food truck owners.  

Walmart’s technology incubator — called Store No. 8 — is on the hunt for cutting edge virtual reality (VR) solutions.   

Retailers who wait until late summer this year to launch back-to-school deals are only hurting themselves, because early shoppers will spend more than late starters.    That's according to Deloitte's "2017 Back-to-School Survey," which also detected a big shift in where back-to-school will be shopping this year. One thing that hasn't changed: In-store still prevails.   

Amazon’s third annual Prime Day was its biggest shopping event yet — and the biggest day in its history for signing up new Prime members.  

Amazon's third annual shopping event was a success in the eyes of consumers this year, according to InfoScout and Market Track’s survey of shoppers on Prime Day.   

Amazon hasn't make it to the head of the class for this year's back-to-school shopping season.   Among young U.S. shoppers (ages 18-24), 64% said they will buy back-to-school items from Target and Walmart, respectively, edging out Amazon (50%). This is according to a new consumer survey from the retail app platform, Branding Brand.  

Even back-to-school shopping is not what it once was.    U.S. students may still go back to school around the same general time each year, but the timing of BTS shopping has changed in recent years, becoming less consistent and less predictable. That's according to the Back-to-School report from The NPD Group, which finds that BTS shopping is starting earlier and lasting longer.    

Estée Lauder is making it even easier for online customers to choose — and purchase — their next tube of lipstick.   Through its partnership with ModiFace, the beauty retailer launched a chatbot that helps customers find their ideal lipstick color. The conversational lipstick "advisor," which is accessible on Facebook Messenger, enables online and mobile users to interact with two of Estée Lauder’s lipstick lines.