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Digital Marketing

  • Study: Online glitches jeopardize customer trust

    Websites with technical difficulties do more than frustrate shoppers — they damage a brand’s reputation.   This was according to a new survey from QualiTest Group. The report, which was conducted with Google Consumer Surveys in June 2017, was based on a sample of more than 1,000 respondents from the United States between the ages of 18 and 54.  

  • Department store giant’s annual anniversary sale goes digital

    Nordstrom is putting a modern spin on a 50-year-old tradition.   The Nordstrom Anniversary Sale — an event that launched in the 1960s — is stepping up its digital game this year. To drive customer engagement throughout the two-week event which kicks off on July 21, the department store giant teamed up with Snapchat to create a custom lens that features accessories that will be highlighted during the Anniversary Sale.   

  • Study: Majority of back-to-school shopping will happen in-store

    Consumers are in search of the latest back-to-school deals and experiences — and hitting their local shopping centers to find them.   This was according to the annual “ICSC Back-to-School Spending” survey. The report from the International Council of Shopping Centers (ICSC), which was conducted between July 6-July 9, is based on a sample of 1,010 U.S. adults, 18 years of age and older.   

  • Amazon’s Treasure Truck gears up for a national expansion

  • Study: Email will be the shining star this holiday season

    For all the buzz about interactive digital marketing options, the track record of email keep it at the top of marketers’ holiday wish lists.    This was according to the “2017 Christmas in July Survey,” a study from j2 Global. The study tapped 564 members of its customer base and 100 retailers.  

  • Analysis: Amazon-Sears deal ‘smart move’

    Greg Portell, lead partner in the retail practice of global strategy and management consulting firm A.T. Kearney:   

  • Discounter pulling plug on loyalty program

    Target is discontinuing its mobile Cartwheel Perks rewards program, but new app-based improvements are underway.   The discounter alerted shoppers participating across its five test markets via email that its “perks pilot is winding down.” Shoppers have until August 27, to collect points toward perks rewards, and all rewards must be redeemed by October 27, according to Target.  

  • Deloitte: Back-to-college spend to outpace back-to-school sales two-fold

    Retailers who fail to promote back-to-college offers and savings this year do so at their own peril.   

  • Online apparel brand with big following to open flagship

    A clothing brand know for its "radical transparency" is putting down roots in its hometown.   Everlane will open its first permanent brick-and-mortar location, in San Francisco. The opening date hasn't been announced yet, but the company has posted a variety of available jobs, including "flagship store leader," on its website.  The storefront, on Valencia Street in the city's Mission District, is already identified with the brand's "100% Human"  tagline.   

  • Tips to jump-start strategies for the 2017 holiday season

    Digitally-savvy customers will be contributing to a high volume of holiday traffic — and they have high expectations for retailers.    Seventy-six percent of U.S. consumers expect their interactions with a brand to be easy, according to “The Holiday in July 2017 Holiday Retail Outlook” report from Alliance Data  This will be a mantra this holiday season, regardless of the channel shoppers use to connect with their favorite retailers.  
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