Stephen Curry partners with eBay, Shoe Palace on charity sneaker dropOne of the biggest stars in the NBA is teaming up with a digital giant and a footwear retailer to raise money for his non-profit foundation. Amazon and Google keep getting more alikeA new mobile commerce pilot by Amazon is the latest initiative that brings its capabilities and that of Google closer together. THC/CBD-infused beverage brand Brez delivers via DoorDash Brez, a "premium functional beverage" brand, is expanding its consumer reach with a leading on-demand delivery platform. Dick’s Sporting Goods opens influencer program to the public Dick’s Sporting Goods is broadening the scope of its influencer initiative by opening it to employees and the general public. Retailers respond to the newest omnichannel holiday – the Super Bowl The Super Bowl is evolving into a mainstream consumer celebration. Giant Eagle links retail media network to in-store TVs Giant Eagle Inc. is activating targeted partner advertisements on in-store TVs. Chipotle gamifies Super Bowl marketing with social promotion Chipotle is leveraging two major social platforms as part of its effort to gamify its "Big Game" promotional activities. PepsiCo teams up with Alphabet subsidiary for Super Bowl delivery promo PepsiCo and Wing will be delivering free game-day snacks to select customers during Super Bowl weekend. Sephora collaborates on streaming promotional docuseries Sephora U.S. is reaching out to consumers via a three-part documentary on a major streaming platform that examines the links between beauty and music. Survey: Young men want positive social media influencers A survey of young male consumers indicates dissatisfaction with the content and impact provided by social media influencers. First Previous 12 13 14 15 16 Next Last
