Walmart teams up with Dolly Parton for Cyber Monday livestream
On the biggest online shopping day of the year, Walmart is enlisting a living country music legend to host a special livestream sales event.
In an email to Chain Store Age, Walmart announced that country music superstar Dolly Parton is hosting a special Cyber Monday shoppable livestream on the Walmart Live platform at 7 p.m. ET on Monday, Dec. 2, 2024. Walmart operates Walmart Live with livestream shopping technology provider TalkShopLive.
Walmart and TalkShopLive first partnered in 2021 for shoppable livestream events, and have jointly hosted over 150 live shopping experiences since, including a 2023 livestream featuring social influencer The Pioneer Woman, Rea Drummond, that was simulcast on Facebook.
Walmart’s newest offering with TalkShopLive enables third-party sellers on its marketplace to sync their products at Walmart and go live with TalkShopLive's streaming technologies.
This live shopping event does not mark the first time Parton and Walmart have collaborated. Walmart previously partnered with Parton on "Dolly Parton's Rockin' New Baking Collection," a special edition consumable item provided with early access to members of the Walmart+ paid membership program in an exclusive online sale.
[READ MORE: Walmart providing subscribers early online access to new products]
In addition, Parton assisted Walmart’s efforts to provide relief to victims of the September 2024 Hurricane Helena disaster in her home state of Tennessee.
"We’re thrilled to provide our customers with this fun, festive way to shop the things they love from Dolly Parton at Walmart," said Walmart director of brand experiences & partnerships Justin Breton. "Livestream shopping is the perfect format to be entertained and inspired while shopping this holiday season."
Parton also has previous experience participating in livestream shopping events hosted on the TalkShopLive platform. In June 2024, she took part in shoppable livestreams broadcast on TalkShopLive and other platforms to help promote the CMA Fest country music festival.
The livestreams offered official CMA Fest merchandise, music, and products from the participating performers, as well as the opportunity to donate to the non-profit CMA Foundation.
"TalkShopLive has been powering Walmart’s live commerce initiatives since 2021 and this special Cyber Monday event marks the seventh time Dolly has chosen TalkShopLive as her live commerce partner,” said TalkShopLive co-founder and CEO Bryan Moore. “Through TalkShopLive’s unique video player, fans will have the opportunity to watch one of the world’s biggest stars while shopping her exclusive products.”
