Digital Marketing

A teen apparel retailer is targeting Gen Z shoppers with holiday initiatives across TikTok, Snapchat, augmented reality, digital gaming and NFTs.

The Kroger Co. continues building upon the targeted marketing services it offers CPG brands.

Kroger customers will soon be able to buy Bed, Bath & Beyond home and baby products on the grocery giant’s online site and in select stores.

The Saks luxury e-commerce platform is running a series of virtual events centered around gift-giving and dressing for holiday celebrations.

Build-A-Bear Workshop is hiring its first-ever VP of e-commerce and promoting another executive to a senior digital technology role.

Neiman Marcus Group is expanding its activities in the retail resale vertical, as well as in support of its environmental, social and governance strategy.

A digitally native home furnishings brand is introducing a new immersive video commerce experience on its app.

Pinterest keeps rolling out new e-commerce tools.

Bloomingdale’s is kicking off the holiday season with an omnichannel campaign called “Give Happy.”

Bed Bath & Beyond is continuing to offer customers more options for receiving same-day delivery of online orders.