Digital Marketing

Consumers are cutting costs, but a new survey reveals two factors that still have a significant impact on their purchase decisions.

Macy’s Inc. is now active on the Discord social media platform and using NFTs to promote its upcoming July Fourth fireworks celebration.

Albertsons Companies Inc. continues extending the reach of its retail media network.

The former global creative leader of Timberland has been promoted to a newly created role at architecture, design and strategy firm Nelson Worldwide.

GNC is expanding its meal delivery service in a big way.

The Kroger Co. is testing and phasing in hundreds of electric vehicle charger installations to stores in select markets across the U.S. 

Walmart is partnering with a major streaming platform to sell products via a new digital touchpoint.

Amazon has confirmed the two days in July it will host its annual Prime Day omnichannel sales extravaganza.