The former global creative leader of Timberland has joined Nelson Worldwide.
The architecture, design, and strategy firm has appointed Bevan Bloemendaal as its new retail practice leader. An expert in brand vision and storytelling through design, he will lead the continued growth of Nelson’s retail practice while championing innovative concepts that help drive the industry into the future.
Prior to joining Nelson, Bloemendaal served as the VP of global retail experience & creative services at the Timberland Co., from 2014 to 2021. While at Timberland, which he joined in 1999, he led the creative disciplines responsible for global store design, visual merchandising, art and copy, digital/e-commerce and corporate events.
“We are extremely excited to have Bevan join our team,” said chairman and CEO of Nelson Worldwide, John “Ozzie” Nelson Jr. “A true thought leader in the industry, his innovative spirit and passion for meaningful retail experiences will help differentiate our clients and better meet the demand of today’s consumers.”
Bloemendaal brings more than 20 years of experience in the industry and will work closely with Nelson leadership to manage business growth and build upon the strong foundation of the retail practice. With his collaborative, cross-disciplinary approach to strategy and work across the globe, Bloemendaal will deliver creative solutions and experiences for clients that optimize a brand’s heritage and highlight consumer shifts.
“I am humbled to have the opportunity to lead Nelson’s retail team,” said Bloemendaal. “I am looking forward to pushing the boundaries of design and creating brand-differentiating experiences in the physical and digital worlds to connect and engage consumers emotionally. A memorable and shareable moment is what inspires us all, and I cannot wait to collaborate with our partners to design meaningful, transformative spaces.”