Cross-Merchandising

DALLAS - Blockbuster has announced the launch of its first national television advertising campaign in three years. For the first time since 2007, the company will promote itself on every major network and cable networks with its campaign, "Less Waiting. More Watching." The 30-second spot debuted Nov. 22 on programs like NBC's "Today" show and ABC's "Dancing with the Stars: Finale."

By Carsten Thoma, [email protected]

Mobile is not just another customer communications channel; it is rapidly evolving into an effective commerce channel. Strengthening the link between existing channels such as physical and online stores, mobile now enables customers to start shopping using their mobile devices and finish the process online, via a contact center, in the brick-and-mortar store, or even on the mobile device itself.

San Francisco — Gap has joined the growing ranks of retailers opening holiday pop-ups. The chain has teamed with the New York City hipster publication Cool Hunting to open a temporary store at Gap's 5th Avenue and 54th Street gallery space. It will be open through Jan. 2, 2011, and feature more than 100 products hand-selected by Cool Hunting's editors.

By Julius C. Dorsey Jr., [email protected] and Roy T. Bergold Jr.[email protected]

Aside from maybe the eccentric billionaire who on a whim decides to open a shop to sell hand-whittled tumbleweed sculptures, probably not many. For the rest of the owners and managers in the real world, sales and profits are the only reasons they’re in business.

New York City -- A report released Thursday said that Barnes & Noble has launched a test of store-in-store toy boutiques at a few select locations, in order to boost sales and fill shelf space.

According to a report by Reuters, the retailer has opened five 3,000-sq.-ft. play areas over the last week, featuring educational toys and games.