Safeway expands PowerPump rewards program

PLEASANTON, Calif. Safeway has expanded its PowerPump Rewards Program. Now, every Safeway fuel station is part of PowerPump, and, through a special Safeway alliance with BP, customers can also save on gas at their local BP and ARCO stations.

"The customer response to PowerPump has been tremendous," said Diane Dietz, Safeway evp and chief marketing officer. "By partnering with BP and ARCO, we have dramatically extended the opportunities for customers to accumulate savings on gas, whether or not their neighborhood Safeway has a fuel center."

Introduced in select markets earlier this year, PowerPump provides Safeway Club customers with a 10-cent per gallon reward on fuel at their local Safeway Fuel Stations for every $100 in store purchases, either in a single transaction or in multiple transactions. The new, expanded program gives customers beyond the reach of a Safeway fuel center a reward to use at "participating" BP or ARCO stations. For each $100 in accumulated store purchases, these customers earn a $1.50 reward towards a fuel purchase at a BP or ARCO station. The reward is automatically loaded to a reward card each time a customer spends an additional $100 at Safeway.