Cross-Merchandising

ENFIELD, Conn. — Lego is bringing a new kind of ninja to game enthusiasts.

Ninjago, the newest Lego family member, combines the best of Lego construction play, action-based competitive play and virtual gaming. Ninjago tells the story of four young ninjas who train under the watchful eye of Sensei Wu to master an ancient martial art — Spinjitzu — the art of spinning into a human tornado, to save the world from the evil Lord Garmadon and his skeleton army.

The final holiday numbers are in from online measurement firm comScore and it was a record year. November and December online sales increased 12% to $32.6 billion and, considering the surge in traffic that takes place at Walmart.com during those months and the increasing level of cross-channel integration, the retailer likely captured at least a fair share of the growth.

CAMP HILL, Pa. — Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear exclusively available in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”

Rite Aid is taking sweepstake entries through Jan. 22 for the $4,000-grand prize. Second prize is a year's membership for two to the Biggest Loser Club online weight loss program, a $479 value.

The Great Save promotion is back again at Target for the second year in a row. As was the case last year, the promotion is billed as something of a warehouse-club type shopping experience complete with sharp pricing on large-pack sizes combined with a little bit of the treasure hunt atmosphere to create the allure of discovering bargains.

The biggest difference between this year and last year is the Great Save promotion will be shorter. It runs through Feb. 5 this year, whereas last year it was in place for seven weeks or until nearly the end of February.

QUINCY, Mass. - Retailer Work 'N Gear announced that it has teamed up with Sears and Kmart to launch America's first "store-within-a store" concept for healthcare fashions in select locations in six markets.

Called "Scrubology", the retail concept feature approximately 600 to 1,500 sq. ft. of space within Sears and Kmart stores, dedicated to the uniform needs of professionals who work as doctors, nurses, veterinarians, lab technicians and more.

The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.

Atlanta -- Atlanta-based Jones Lang LaSalle said it has added local playhouse theatre company Broadway Classics Productions to Harrisburg Mall.

Located in a former anchor store situated off of Center Court, Broadway Classics Productions opened on Nov. 19.

The theater expects 200 to 300 people per show, with three to four shows per week.