Cross-Merchandising

NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.

CINCINNATI, Ohio -- Procter & Gamble and Target have teamed up to offer customers savings on a number of products designed to help them keep those fitness resolutions. 

MINNEAPOLIS – Target announced that on Feb. 2 it will celebrate the opening of the newly renovated library at the George Peabody Elementary School. The renovation was made possible with the help of The Heart of America Foundation and the NFL Players Association.

If ever there were a case of turning lemons into lemonade, the Toys“R”Us exchange program is it. Billed as the “Great Trade-In” event, the program is positioned as a child safety initiative that enables customers to bring in used products in exchange for a 25% discount on a new item.

With the large amount of excess store space available for lease in 2010, more retailers used pop-up stores this past holiday season than ever before.  This concept is now transforming into a viable strategy that has a life beyond the holiday season rush. In 2011 innovative retailers will employ it as a year-round approach that complements their core business strategy.

CLEVELAND -- Sherwin-Williams announced that it is partnered with the lifestyle television network HGTV to launch "HGTV HOME by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011. The licensing partnership includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience, the company reported.

HOFFMAN ESTATES, Ill. -- Sears, along with Bruno Schiavi's Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores, the company reported.

The Auburn Tigers will celebrate their BCS national championship win over the Oregon Ducks by having their trophy displayed at select Walmart stores. The crystal football known as the coaches’ trophy will be on display today at a Walmart store in Montgomery, Ala., then tomorrow at a Walmart in Columbus, Ga., and then finally Sunday at a store in the school’s hometown of Auburn, Ala.

The tour, sponsored by Dr. Pepper, gives fans the opportunity to view the trophy and even have their picture taken with it.