Cross-Merchandising

GLENDALE, Calif. — The International House of Pancakes has made its retail debut at Walmart with its IHOP at Home line.

The new lineup of IHOP at Home items, which include omelet crispers, french toast stuffed pastries and the griddle n' sausage wrap can be found at more than 3,000 Walmart locations nationwide and plans are in place to expand the line and distribution to additional retail and grocery outlets in the coming months.

Shoppers looking to buy an e-reader for mom this week had an interesting choice to make. They could pay $149 for a Nook at Walmart or go to Target or Best Buy and pick up a Kindle for $114. Target and Best Buy offered the Wi-Fi-enabled Kindle version capable of holding up to 3,500 books, and Target even featured the device on the cover of its weekly ad with a large photo. Walmart opted for a similar strategy and featured the Wi-Fi-enabled Nook capable of holding 1,500 books for $149 on the cover of its circular.

Lubbock, Texas -- United Supermarkets officially entered the convenience market on Wednesday with the opening of its first United Express location, in Lubbock, Texas. It is the company’s first standalone convenience store.

The location includes a six-pump fuel station and will feature fresh offerings along with the traditional items guests would expect to find at a convenience store.

The 5% REDcard Rewards program Target launched last fall has contributed to sales results and served as a game changer on the pricing front with Walmart. Savvy shoppers are increasingly realizing the additional 5% savings they receive by using their REDcard can result in the price of a basket of food and consumables at Target slipping below the price of a comparable basket at Walmart.

LOS ANGELES -- Ralphs announced that it is continuing its partnership begun last year with Shell to offer participating customers more rewards at the pump. According to the company, Southern Calif.-area customers will now earn double points on qualifying purchases at Ralphs when they buy fuel at participating Shell locations.    

The iPad is an amazing product that offers a wonderful user experience, which is why everyone wants one. It also doesn’t hurt that retailers of all types have become quite aggressive in their promotional efforts on behalf of Apple, since the popular device makes a meaningful contribution to sales in addition to providing those retailers who feature the device with some of that Apple “it” factor.

Cincinnati -- Jacksonville, Fla.-based Regency Centers said it has leased restaurant space to Arirang Japanese Bistro at Sycamore Plaza in Cincinnati.

The Japanese Hibachi steak house and sushi restaurant leased 7,600 sq. ft. and is slated to open in the fall. The dining establishment is taking the space formerly occupied by Max & Erma’s restaurant. 

BOCA RATON, Fla. -- Office Depot announced that, from April 17 through April 23, it is inviting customers to trade in their used writing instruments regardless of brand to any of its retail stores nationwide. In exchange for ten pens, pencils or markers, customers will receive a coupon toward a new product from Newell Rubbermaid Office Products. The collected instruments will be sent to TerraCycle to be turned into new office supply products ranging from trash cans to desk organizers.