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Supervalu banners introduce Colors in Your Carriage education initiative


MALVERN, Pa., and VIRGINIA BEACH, Va. — Building on the successful introduction of the nutrition iQ program to stores, two Supervalu banners announced that they will implement an education initiative designed to help grocery shoppers navigate the aisles with great-tasting foods that meet their nutritional needs.

Acme and Farm Fresh Food & Pharmacy said the Colors in Your Carriage initiative shoppers find quick-to-prepare, good-tasting solutions to fill the nutrient gaps highlighted in the 2010 Dietary Guidelines.

Both supermarket chains have extended the nutrition iQ program to include signage in the fresh produce, meats, bakery and seafood sections.

“Our shoppers are looking for information they can trust when it comes to which foods they should include as part of a healthy diet. We know how important it is to provide straight talk on what to eat to help clear the confusion,” said Acme and Farm Fresh registered dietitian Jennifer Shea. “Nutrition iQ can help people more easily achieve the 2010 Dietary Guidelines. Our goal is to make good eating enjoyable and to help consumers really understand how to shop, what to buy and how to prepare quick meals their family will enjoy. Customers count on [Acme and Farm Fresh] for that.”

Acme operates 117 stores in Pennsylvania, New Jersey, Delaware and Maryland, while Farm Fresh operates 43 stores in the Virginia market.

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