Cross-Merchandising

Walmart has long shunned outright sponsorship of a NASCAR team, while such other retailers as Target, Office Depot, Bass Pro Shops, Home Depot and Lowe’s have embraced the sport with much success. With most NASCAR fans already shopping its stores, Walmart has adopted for a more surgical approach, which is evident again this year as the company executes promotional events at stores in markets where races are being held.

 WEST DES MOINES, Iowa  -- Hy-Vee announced that it has enlisted the help of celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals.

Under the exclusive agreement with Hy-Vee, Stone, who stars as an investor/mentor on NBC's "America's Next Great Restaurant." will be featured in the company's TV commercials, print ads and in-store promotional materials over the next two years, said Randy Edeker, president and COO of Hy-Vee.

BENTONVILLE, Ark. -- Sam's Club announced that it is helping members and non-members prepare for spring celebrations by inviting them to a national "Spring Taste of Sam's Club" sampling event from April 15 to 17.

This complimentary tasting weekend will showcase gourmet finds and crowd favorites at locations nationwide from 11 a.m. to 6 p.m, Sam's Club reported.

With its outdoor underpinnings and Swiss accents, Wenger, in Boulder, Col., is the perfect showcase for the legendary 116-year-old company, which is best known as the maker of the “genuine” Swiss Army Knife. The 3,000-sq.-ft. store, which took top honors in the Association for Retail Environments’ 2011 design awards, is the firm’s first freestanding store in the United States.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at Kudosbar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

NEW YORK  -- Barneys New York has announced that Carine Roitfeld will collaborate on its women's fall 2011 campaign. Roitfeld will serve as guest editor and stylist working alongside celebrated photographer Mario Sorrenti and Barneys New York creative director, Dennis Freedman, to create the campaign, the company reported.

According to the company, the company will celebrate Roitfeld's iconic style and will feature looks displayed in the windows at Barneys' Madison Avenue flagship store. 

New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

Recently I had one of the most immersive, exciting shopping experiences ever. I got to play with a bunch of cool products and to engage with employees and other shoppers who had similar tastes and interests as mine. The experience whetted my appetite for more products and I left totally pumped up about several brands. I told several people about my experience and they wanted to go check it out themselves.