Cross-Merchandising

SALISBURY, N.C. -- Food Lion is promoting its private labels by offering its loyalty club members the opportunity to earn up to $10 in free groceries when they buy private brand products through March 29. 

BURBANK, Calif. — Gearing up for the summer release of superhero flick Green Lantern, Warner Bros. Consumer Products is teaming up with licensee Mattel to help fans fight evil through a new branded toy line.

WBCP said Mattel will bring "Green Lantern" to life by producing the lineup, which includes:

• The Green Lantern Ring Blast jet figure and vehicle;

• The Green Lantern Battle Shifters figures;

• The Green Lantern Movie Masters figures; and

Target took it to some leading brands in its weekly ad on Sunday where it devoted a full page to a side-by-side price comparison between its Up&Up brand and leaders of their respective categories such as Clorox, Similac, Reynolds Wrap, Tums, Jergens and Nyquil. It was the second week in a row Target has promoted Up&Up in its weekly circular except last week, the brand was featured on the cover with a reminder that Up&Up offers “unbeatable prices on over 900 quality products every day.”

In the price comparison from this past week, featured brands included:

This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya. The race is scheduled for 1 p.m. Eastern Time on Fox and kicks off a NASCAR season that will last until November. Montoya has been an average performer so far during the championship series known as the Spring Cup, but his chances of success and exposure for Target will be determined as much by luck as driving skill.

WAYNE, N.J. -- Toys“R”Us has announced the launch of the first-ever collection of wood vehicles, track and playsets based on the popular Disney-Pixar movie, Cars, availableexclusively at Toys“R”Us stores around the world and online at Toysrus.com. The collection was created and designed by Toys“R”Us in collaboration with Disney Consumer Products.

Now that Verizon has the iPhone, AT&T is offering some sweet offers to hang onto its existing subscribers, and it has enlisted the aid of Target to accomplish that objective. Target began selling the iPhone last November three months after announcing a partnership with RadioShack to offer mobile centers in its stores, and on Friday series of trade-in opportunities were offered at the 846 stores where TargetMobile is available. 

PLANO, Texas -- JCPenney announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. The Modern Bride concept is the result of a collaboration with Conde Nast, publisher of Modern Bride magazine.

ATLANTA -- Home Depot will make a bigger push for the female shopper this spring, largely through the introduction of coordinating Martha Stewart merchandise, company merchant Gordon Erickson told the New York Times in a Jan. 28 interview.

NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.