Cross-Merchandising

NAPERVILLE, Ill. — OfficeMax announced that it will offer customers support education by carrying an extensive selection of Boise brand paper products with the Box Tops for Education seal on the package. OfficeMax retail stores and OfficeMax retail partners are currently the only office super stores to carry Boise's Box Tops for Education products, the company reported.

FRAMINGHAM, Mass. — Staples announced that Rico Rodriguez, of TV's "Modern Family" will star in the retailer's new back-to-school campaign. 

"Staples is the top destination for back-to-school shopping with great deals all season long," said Jevin Eagle, EVP merchandising and marketing for Staples. "We have amazing deals and a huge selection of school supplies and technology for students."

COLORADO SPRINGS, Colo. — SC Johnson is bringing together its cleaning brands in a new, lightweight sprayer.

The SC Johnson all-in-one cleaning system brings together Windex, Fantastik, Scrubbing Bubbles, Pledge and Shout Carpet. The cleaning system allows users to hold 3-of-the-5 concentrated cleaner cartridges at once in a single hand-held sprayer, allowing consumers to seamlessly clean each room and surface by instantly switching among the cleaners.

HOFFMAN ESTATES, Ill. — Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

The promotion is part of the retailer's "Epic Year, Epic You!" campaign seeks to meet customers' evolving BTS needs.

SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

The Permit Review Committee of the Commission on Chicago Landmarks last week gave Target the green light to incorporate a number of branding elements to the retail space its first CityTarget store will occupy in the Sullivan Center in downtown Chicago.

Renderings of the building show red awnings on the building’s exterior and the company’s Bulls Eye logo visible though the windows of the signature rotunda entrance at the corner of State and Madison streets. There are also wide red banners evenly spaced and visible through exterior windows.

New York City -- Williams-Sonoma’s West Elm brand will open its first ever pop-up shop, in the Georgetown neighborhood of Washington, D.C., on July 14.

The 3,300-sq.-ft. store will offer a unique mix of products picked especially for Georgetown and with the small living spaces of nearby colleges and universities in mind.

MONTVALE, N.J. — A&P has launched a new program offering exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut. The program is a collaboration with the American Society for the Prevention of Cruelty to Animals. 

SAN FRANCISCO — Gap Inc. announced that it plans to open its first Gap store in Egypt this July and its first Gap and Banana Republic stores in Morocco this October. These store openings will mark the company’s first entry into Africa.

As part of an existing franchise agreement with The Fawaz Al Hokair Group, Gap will open its first Egyptian store in the Mall of Arabia in the capital city of Cairo. Two additional Gap stores will open at Cairo’s City Stars Mall and Sun City Mall this October.

WAYNE, N.J. — Toys"R"Us announced that it will offer an exclusive collection of toys based on the animated short Toy Story: Hawaiian Vacation, playing in theaters in conjunction with Cars 2.

Examples in the line include:

• Sheriff Woody 16-inch action figure dressed in Hawaiian shirt, straw hat and lei. The toy can say 20 phrases when kids pull the string on his back and plays Hawaiin music.