Cross-Merchandising

NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

ALEXANDRIA, Va. — Target is teaming up with the United Way for the 22nd consecutive year to bring families in need some holiday cheer.

Target stores across the country will donate more than $200,000 worth of holiday trees to the charitable organization, as part of the Target Share-a-Tree Program. The United Way and its volunteers will distribute the trees to families in need, shelters, community centers and childcare programs.

Aaron Brothers has launched its new prototype, opening a store in West Hollywood, Calif. (and another in Woodland Hills). The new format, designed Chute Gerdeman, Columbus, Ohio, is hip, urban and creative, providing an experience that inspires artistic expression. The ambiance is that of an urban artist’s loft, with polished concrete floors, fixtures on industrial-style wheels and hand-hewn qualities.

Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

WAYNE, N.J. — Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

The interactive social game called “Toys"R"Us Towers” is available on Facebook and will be available on mobile devices in the coming months. It also offers in-store discounts to those who play.

LA CANADA, Calif. — Santa Claus is coming to Sport Chalet, a sporting goods retailer, to take photos with everyone, young and old, under water.

No experience is necessary for fans to pose with Santa, who will be at the store from noon to 6 p.m. Saturday, December 15. Sport Chalet dive experts will be on hand to assist Santa fans, who must be at least 10 years old to dive. Younger children need not despair, however, as they will be able to snorkel alongside St. Nick for their photo.

New York -- Early reports indicate that Target Corp.’s holiday promotion with Neiman Marcus is not off to the spectacular start that many industry experts had expected. The promotion includes some 50 gift items featuring works of 24 well-known designers from Marc Jacobs to Diane von Furstenberg to Judith Leiber.

Plano, Texas -- J.C. Penney said Tuesday it has launched its nationwide Holiday Giving Tour, which entails a 12-day giving spree during which the retailer carries out acts of generosity in a new city each day.

Events include Christmas tree lighting, ice skating, Santa visits and tobogganing.
 
The tour kicks off Nov. 27 with a live holiday performance by Grammy Award-winning artist John Legend, followed by free ice skating, skate rentals and hot chocolate in Manhattan's Citi Pond at Bryant Park.