Cross-Merchandising

STILLWATER, Minn. — Supervalu banner Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods on Tuesday announced a partnership to sponsor the Hunger Action Month food drive under the banner "Give a Little, Feed a Lot" during September at all Cub Foods stores in Minnesota.

New York -- As part of its landmark, multi-year, $400 million dollar renovation of Macy’s Herald Square, the department store retailer debuts the Herald Square Café this week.

Located on the second floor with the shoe department, the 1,434-sq.-ft., 45,-seat café will serve Starbucks coffees, chocolates and high-end champagnes.

Spice maker McCormick & Company has opened its first retail destination, McCormick’s World of Flavor, in Baltimore’s Inner Harbor area. Designed as a brand showcase, the store houses McCormick's full range of flavorings, seasonings and other products, including its Old Bay and Grill Mates lines.

NEW YORK — Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.

The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.

Dallas  -- J.C. Penney Co.  has unveiled details of its three newest brand shops.
 
The shop will debut September 1, in nearly 700 stores nationwide. , They feature dedicated in-store environments for Liz Claiborne, Izod, and  a new private-label line of fashion basics line called jcp.

For a video tour, click here.
 

Ron Johnson, CEO of J.C. Penney Co., gives a sneak preview of the company’s latest wave of brand shops, which will open in nearly 700 Penney stores nationwide on Sept 1. The new shops are dedicated to three brands: Liz Claiborne, IZOD and jcp – a new exclusive brand dedicated to high-quality fashion basics.

Click here for a video tour of the new shops.

HOFFMAN ESTATES, Ill. — Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.

The company has teamed up with Ty Pennington of "Extreme Makeover: Home Edition" fame, Sears Heroes at Home, Rebuilding Together, NextGen Home built by Champion and Bank of America to build two halves of one home -- one in Tampa, Fla. during the RNC and the other in Charlotte, N.C. during the DNC.

Cherry Hill, N.J. -- Philadelphia-based Pennsylvania Real Estate Investment Trust said that Essensuals London will open a high-end salon – its first on the East Coast – at PREIT’s Cherry Hill (N.J.) Mall property.

The 1,530-sq.-ft. salon will be the third of its kind in the country, and will join recently opened Henri Bendel. Pottery Barn and The North Face are opening in the fall.


 

The marketing team at Jack Link’s Beef Jerky has outdone themselves with a clever and lighthearted brand-building effort that plays off the presidential election. The company is asking consumers to vote for their favorite “meathead,” a two-foot-by-three-foot likeness of president Barack Obama and challenger Mitt Romney made from various types of jerky.

NEW YORK — Stacy London, host of TLC's "What Not To Wear," will serve has host during New York & Company's Fashion's Night Out event on Sept. 6.

The retailer's participation in the event will include an in-store DJ at its 58th & Lexington Store, who will spin music while London and her team help style customers.