Cross-Merchandising

PHOENIX — PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats. 

The retailer will be stocked with everything from pumpkin and witch costumes for guinea pigs to a whole assortment of costumes for dogs that include bandanas, hair bows and angel wings and exclusive character costumes from Disney, Martha Stewart Pets, DC Comics, Marvel and Peanuts.

CINCINNATI — Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

Campbell Soup Co. and Green Mountain Coffee Roasters Inc. are joining forces and launching Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers Campbell’s soups that can be prepared in Keurig brewers.

Crosman Corporation — an international designer, manufacturer and marketer of shooting sports products — has entered into a long-term agreement with Eva Shockey, daughter and hunting partner of professional hunter, Jim Shockey, to promote the shooting sports.

Canton, Mass. -- Dunkin’ Donuts continues its growth in non-traditional locations with the opening of two locations on the Kansas Turnpike with franchisee Rosenfield Restaurants. A third is scheduled to debut in October.

“Bringing Dunkin' Donuts to service plazas around the country is just one great example of how our brand is taking successful elements of our traditional locations and translating them into alternative points of distribution,” said Grant Benson, VP of franchising and business development, Dunkin' Brands.

FREEPORT, Maine — L.L.Bean has introduced the One Fund Boston Tote made from the tarp used to protect the Fenway Park infield during its 100th anniversary in 2012.

The limited edition version of the company’s signature tote celebrates the spirit of Boston and its people, with 100% of the profits going to The One Fund Boston.

Bayer Properties has announced that it will develop a third member of its signature Summit property brand: The Summit Lexington, a mixed-use shopping destination located in the Lexington, Kentucky’s retail hub. An outdoor fashion center, The Summit Lexington will offer specialty retail, restaurants and residences.

Seattle -- Nordstrom is expanding its partnership with Britain’s fashion-forward women’s apparel brand, Topshop, as well its men’s unit, Topman. Beginning in September, Nordstrom will add 28 Topshop departments and eight Topman departments in stores across the country.

As part of the expansion, Nordstrom and Topshop will partner on a national campaign.