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J.C. Penney Co. debuts three new brand shops


Dallas -- J.C. Penney Co. has unveiled details of its three newest brand shops.

The shop will debut September 1, in nearly 700 stores nationwide. , They feature dedicated in-store environments for Liz Claiborne, Izod, and a new private-label line of fashion basics line called jcp.

For a video tour, click here.

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