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Cross-Merchandising

  • Russell Athletic and Pierre Garcon deliver uniforms to HS football teams

    Russell Athletic brand deployed its brand ambassador and Washington wide receiver Pierre Garcon to three Washington, D.C.-area high schools. Garcon delivered Russell Athletic uniforms to the school's respective football teams.

    The teams selected were from Thomas Jefferson (Alexandra, Va.), Theodore Roosevelt (Washington, D.C.) and Springbrook (Silver Spring, Md.).

  • OPA by Litehouse™ Greek Style Yogurt

    -ADVERTORIAL-

  • MICHELIN® Stealth® Ultra Hybrid

    -ADVERTORIAL-

  • Sequential Brands reboots Heelys wheeled footwear

    NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

  • Hollister and Keds team up for exclusive product launch

    NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. 

    The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.

  • Jelly Belly’s new line is both trick and treat

    FAIRFIELD, Calif. — Halloween may still be a couple of months away, but Jelly Belly Candy Company has unveiled the third edition of its BeanBoozled collection of jelly beans.

    The third edition features new flavors such as Stinky Socks and its twin Tutti-Fruitti and Lawn Clippings with its double Lime. BeanBoozled jelly beans come in 20 flavors — 10 “weird and wild flavors” which look exactly like 10 “tasty flavors,” according to the company. 

  • What Walmart can do when it wants to

    Doubling sales in any category within a four year time span would be an audacious goal for any retailer, but that was the objective Walmart set for itself in the beer category last fall, according to Bloomberg.

  • Report: The five types of social back-to-school consumer

    Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.

    The five types of social back-to-school consumer are:

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