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RadioShack courts college kids
RadioShack is courting the college market and has entered into a five-year agreement with NACSCORP, a subsidiary of the National Association of College Stores.
Under the agreement, the retailer will offer an assortment of consumer electronics and accessories to the nearly 4,000 college store customers NACSCORP currently serves.
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DDR executes deal with MobileBits to enhance mobile marketing
Beachwood, Ohio -- DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR's proprietary location-based mobile marketing solution ValuText.
MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.