Coupons/ Rebates/ Pricing

As retail sales shift from offline to e-commerce, marketers must learn to adjust trade strategies and budgets to be successful in a digital world.  

A tough February couldn't keep Tilly's down, which reported better-than-expected results for its first quarter.    The teen apparel and footwear retailer narrowed its loss in the first quarter to $161,000, or 1 cent a share, compared with a net loss of $2.7 million, or 10 cents a share, in the year-ago period. Its results were better than expected.    Net sales inched up 0.6% to $120.9 million, better easily beating the Street. Same-store sales rose 0.6%.  

The National Retail Federation continues to lead the charge against the consumption tax and the proposed border adjustment tax.   The NRF on Thursday today urged Congress to focus on updating the existing federal income tax system rather than moving toward a consumption tax. Under either approach, Congress should reject a proposed $1 trillion border adjustment tax that would drive up prices for consumers and cost the economy jobs, NRF said.  

Some good news for retailers: Consumers plan to spend more than ever on graduation gifts this year as they stuff greeting cards with gift cards and cash.   That’s according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. With more consumers buying for graduates this year – 36% compared with 34% in 2016 – total spending is expected to reach $5.6 billion. That’s the highest number in the survey’s 11-year history, topping last year’s previous record of $5.4 billion.

New subscribers are bolstering marketers’ subscription bases by leaps and bounds, yet click rates continue to decline.   New subscribers make up an average of 6% of marketers' subscriber bases. This is an 8% increase year-over-year (YoY), and 30% jump over the last three years, according to “Q1 2017 Email Marketing Compass: The New Age of Email Marketing,” a report from Yes Lifecycle Marketing.   

Online retailing is on an upward trajectory that shows no sign of slowing.   In fact, the segment is expected to grow at a compounded annual growth rate (CAGR) of close to 16% between 2017-2021, according to a research forecast from Technavio.  

Watch out Walmart — discount grocer Aldi is beating you in one crucial area.    Aldi’s prices are 21% lower than its lowest-priced rivals, including Walmart, CEO Jason Hart told Reuters. And he plans to maintain that gap going forward.   The fast-growing Aldi, which recently entered California, operates some 1,600 stores in the United States, with 400 new locations planned by the end of 2018.  

Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.