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Profit Hunting: How to use analytic insights to drive profitable growth
Consumers in recent years have shown a seemingly insatiable appetite for special offers and discounts. During the holiday season, retailers generated billions of dollars by rolling-out high-profile promotional strategies – but was this activity actually profitable? For many retailers, the holiday season lead to significant profit erosion. According to DynamicAction’s Retail Index, 44% of all orders last year were sold on promotion. At the same time, however, retailers saw a 24% reduction in margins. -
NRF: Shoppers pulling back on Valentine’s Day spending
After a decade-long increase, Valentine’s Day sales may be less rosy this year. U.S. consumers are expected to spend an average $136.57, down from last year’s record-high $146.84. Total spending is expected to reach $18.2 billion, down from $19.7 billion last year, which was also a record, according to the National Retail Federation and Prosper Insights & Analytics, which surveyed 7,591 consumers about their Valentine’s Day plans.

