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Marsh Supermarkets makes it personal
Marsh Supermarkets, a regional grocer with 73 stores in Indiana and Ohio, needs to know its customers especially well to compete with larger supermarket chains.
To that end, Indianapolis-based Marsh is partnering with targeted marketing software vendor inStream to provide personalized, targeted offers on the front of consumer receipts. InStream drives customer engagement and sales via personalized targeting based on customer-specific purchase data.
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RetailMeNot: Consumers favor certain categories for online deals
When it came to clicking online coupons in 2015, consumers had clear preferences about what they wanted discounts for.
Online deal and discount platform RetailMeNot.com released a list of the 10 most popular coupons among its users in 2015. Some offers received close to 1.5 million clicks. In order, consumers clicked:
• 20% off one item at Tillys
• $5 off an online order of $15 or more at Ulta
• Up to 35% off a car rental at Budget

