-
Rough seas for Pier 1
Home décor retailer Pier 1 Imports swung to a loss in its first quarter amid heavy promotions caused by weak sales. The chain reported a loss of $6 million for the quarter ended May 28, compared to net income of $6.9 million in the year-ago period. Revenue fell 4.2% to $418.4 million in the quarter, also less than expected. Same-store sales were down 2.5%. -
Survey: Email marketers make customers feel welcome
You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts. According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39% of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50% of respondents report that 21% or more of new subscribers engage with such welcome emails.

