Coupons/ Rebates/ Pricing

By Chase Cornett, [email protected]

The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

For the contest, participants can decorate their own real or artificial pumpkin using the palette of Duck Tape colors and designs for a chance to win a $1,000 cash grand prize. Participants can create a classically spooky Jack-O-Lantern or a Halloween-inspired monster.

New York – Barnes & Noble, Inc. is offering Member Appreciation Days, a special savings event for new and current Barnes & Noble loyalty members. Starting Sept. 26 through Sept. 29, members will receive a 20% in-store discount on products in Barnes & Noble stores nationwide including books, gifts, toys, games, movies, and café items.

Members already receive a 10% discount on most purchases, as well as 40% of hardcover books and online savings.

Hill's Science Diet has embarked on a Vets Know Best tour as part of a marketing campaign showcasing the brand’s revamped formulas and packaging for many of its pet foods. 

Washington, D.C. -- Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the historic high of 170 million people last year. New figures from the National Retail Federation (NRF) indicate the average consumer will spend $75.03 on Halloween this year, down 6% from $79.82 last year.

However, average overall spending on Halloween has increased 54.7% since 2005, with total spending estimated to reach $6.9 billion in 2013. Other NRF figures include:

Largo, Fla. - Valpak Direct Marketing Systems, Inc. will integrate offerings of local and national coupons into Google Wallet via the Wallet Objects API. The Valpak.com “Save to Google" feature will be available for desktop and mobile web users later this week.

Costa Mesa, Calif. – Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

In addition, the study shows that the first 15 days of November are the most popular time to launch a holiday-themed campaign.

Other results include:

New York – Men are highly engaged shoppers, with 63% of men actively looking for in-store sales and 53% regularly using coupons, according to WSL’s “How America Shops: Men & Shopping Report.” The study also shows that 67% of Millennial men use mobile phones to shop, compared to 52% of Gen X men and 29% of Baby Boomer men.