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Duane Reade finds ROI and engagement success on Twitter
New York -- New York City drugstore operator Duane Reade, a division of Walgreens, on Tuesday celebrated an important social milestone — surpassing one million followers on Twitter — with a gala event at the chain’s flagship on Wall Street. From September 2012 to date, the regional retailer has organically grown its Twitter following by 6,709%, making it one of the fastest-growing accounts on Twitter year over year. With 1.1 million followers at latest count, the chain is believed to be the most followed retailer in the drug, food and mass arena.
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ShopperTrak: Holiday sales to rise 2.4%; early Hanukkah to impact traffic
Chicago -- Retail sales are forecast to rise 2.4% during the holiday season of November and December while total retail traffic will decrease 1.4% as compared to the year-ago period, according to ShopperTrak, a leading provider of shopper analytics. The company also notes that retailers have less time to capture peak holiday spending: There are only 25 days lie between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. And unlike last year, consumers have only four (not five) full weekends to shop.