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Washington, D.C. -- The National Retail Federation on Wednesday was quick to shine a more positive light on holiday sales 2012, suggesting that reports of the worst holiday results since 2008 are not correct.

Matthew Shay, president of the NRF, said he's still predicting a 4.1% increase. "We're still pretty optimistic it's going to be a solid year," Shay said Wednesday on CNBC’s "Squawk on the Street." "We're still going to have year-over-year growth" of 4.1%. But that is down from 5.6% growth last year.

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.

TORONTO — Sears held a National Great Day event Saturday, December 15, at stores across Canada to help generate customer traffic and reward shoppers.

Reston, Va. — Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

Purchase, N.Y. -- A SpendingPulse report released Monday by MasterCard Advisors found that after a three-week recovery of retail spending growth that started two weeks after Superstorm Sandy and lasted through the week ending Dec. 1, a slowdown occurred in the week ending Dec. 8.  

After a surge in growth in late November some key sectors such as Specialty Apparel slipped into negative growth in early December, according to the report.

Reston, Va. -- Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

Promotional activity among the nation’s leading retailers declined during November aside from several notable exceptions. There was a flurry of intense promotional activity around Thanksgiving weekend, as always, but for the months as a whole the number of inserts distributed by retailers declined 7% and the number of pages declined by 5%.

Reston, Va. -- In a report released Wednesday by comScore, Green Monday has emerged as the third heaviest online shopping day of the holiday season to date, reaching $1.275 billion in spending.

Just ahead of Green Monday are Cyber Monday at $1.465 billion and Tuesday, Dec. 4, at $1.362 billion.

For the holiday season to-date, $29.3 billion has been spent online.

New York -- The Chase Holiday Pulse on Wednesday revealed that Green Monday, Dec. 10, sales showed a  10.7% year-over-year increase over Green Monday (Dec. 12) in 2011, mainly driven by merchant deals and discounts on popular gift items.

Los Angeles -- Survey results released Wednesday by PriceGrabber found that with a record 247 million shoppers visiting stores and websites over the Thanksgiving weekend, there are still a significant number of December shoppers this year.