Coupons/ Rebates/ Pricing

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

New York -- Department store retailers reported strong sales in January as shoppers responded positively to post-holiday clearance events.  

Overall, the 20 retailers reporting January comps saw an average rise of 5.1%, according to the International Council of Shopping Centers, which beat the mall trade group’s 3% forecasted rise.

Indianapolis -- H.H. Gregg announced that it has launched a “Price Match Guarantee” to ensure that its customers receive the lowest advertised prices on merchandise both in stores and online, for up to 30 days after the date of purchase.

TORONTO — Canadian consumers eager to get their hands on a Target loyalty card can now apply for one. Target Canada announced that pplications for its REDcard products - the Target Debit Card and the Target RBC‡ MasterCard - are now available online at Target.ca/redcard. Guests planning to shop at Target stores in Canada with a REDcard will receive an additional 5% off Target's already low prices, applied instantly at the time of purchase.

TORONTO — The Home Depot Canada has joined other Canadian retailers in complying with the government's planned phase out of the penny.

However, the retailer noted that many Canadians were unaware of the phase-out, and wanted to ensure its customers that it is doing its best to inform them of the change. As of Feb. 4, the penny will no longer be in circulation. 

Toronto -- The Home Depot Canada has joined other Canadian retailers in complying with the government's planned phase out of the penny.

However, the retailer noted that many Canadians were unaware of the phase-out, and wanted to ensure its customers that it is doing its best to inform them of the change. As of Feb. 4, the penny will no longer be in circulation.

Brisbane, Calif. -- Bebe Stores Inc. swung to a loss in its fiscal second quarter from a profit a year ago amid heavy discounting during the holiday shopping season.

Bebe said it lost $4.8 million for the three months that ended Dec. 29, according to preliminary results, versus a profit of $6.5 million a year earlier.

Net sales dropped 11% to $135.5 million. Same-store sales fell 10.5%.

Toronto -- Hudson’s Bay Co. said Thursday it has introduced a new three-tiered rewards program, partnering with Capital One Canada to boost the rate at which HBC shoppers earn reward points for shopping at Hudson's Bay, Thebay.com or Home Outfitters.

Hudson's Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or online and, as they move up the tier levels, they earn more points per spend.

PLEASANTON, Calif. — Safeway is offering its customers the ability to earn reward points redeemable at participating Exxon or Mobil gas stations.

"Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with ExxonMobil, we're able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings."

MINNEAPOLIS — Digital coupons are increasingly being used as a marketing tool for major brands, as evidenced by the rise in such offers between 2011 and 2012.

Accoding to Kantar Media, digital couponing events across key websites increased by 46.1% in 2012 compared with 2011, and 805 manufacturers distributed digital coupon offers on these key websites during 2012, an increase of 18.9% as compared with the same period in 2011.