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Report: McDonald’s launches app in New England, Albany areas
Oak Brook, Ill. – McDonald’s is reportedly making its free “McD” mobile app available to customers in the New England/Albany, N.Y. market. According to the Boston Globe, New England/Albany is the third market where McDonald’s has released the McD app, which is available for both iPhones and Android smartphones.
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ECRM: Retail circular advertising trends, November 2013
ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.
