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FSI activity continues to trump digital
Digital coupons may get all the publicity, but SmartSource isn’t buying the hype as evidenced by what it said was a record-setting coupon drop on Sunday, January 5.
Parent company News America Marketing said the Sunday, January 5 edition of its SmartSource publication was the largest in its history with up to three inserts required in some markets to deliver up to 136 pages of coupons.