Coupons/ Rebates/ Pricing

Target has been hit with a slew of negative reports recently, and now the retailer is trying to do something positive for its image by making its return policy more shopper-friendly.

Target Corp. announced an enhanced return policy Wednesday covering all of the retailer’s 32 owned and exclusive brands, which extends the return window to one year from the date of purchase. The retailer also rolled out a one-year return guarantee for guests using Target’s baby, college or wedding gift registry.

Plano, Texas – Deb Berman, chief marketing officer of The J.C. Penney Co. Inc., has left the company. In a statement, J.C. Penney said Berman left of her own accord.

Berman came to Penney from Kraft Foods Group in August 2013, as part of CEO Mike Ullman’s attempt to rebuild the retailer’s management team.  She served at Kraft as VP of marketing and engagement and also had prior experience working at advertising agencies.
 

JCPenney has lost its chief marketing officer at a time when the company has been trying to rebuild its brand image.

Columbus, Ohio – DSW Inc. exceeded Wall Street expectations with profit in the fourth quarter of fiscal 2014. The specialty footwear retailer reported net income of $30.8 million, up 10% from $28.1 million the same quarter a year earlier.

Cost of sales grew at a slower pace than actual sales, helping boost profits. DSW plans to open 35 stores in fiscal 2015, including eight to 10 small format stores. Sales rose 12$ to $640 million, from $572 million.

Just in time for spring’s college basketball showdown, Hhgregg is offering a winning deal to customers who shop in-store or online.

The retailer is offering zero down and no-interest financing until January 2018 on qualifying purchases from now until March 28.

By Chris Mike, Chirpify

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

New York-based retailer Bob’s Stores has had stores all over the Northeast for more than a half-century, but now the company has finally set its sights on Maine shoppers.

The retailer will hold a grand opening for its first location in the state of Maine, in South Portland, at 301 Maine Mall Road, on March 22.

Bob’s last opened a store in October 2011 in East Northport, N.Y.

Indianapolis – Just in time for the annual college basketball championship tournament, Hhgregg is running an omnichannel “March Markdown” promotion. From March 16 – April 6, customers can enter up to four times per day via Facebook, online, or by sharing the Hhgregg “Acrobatic Dunk Madness” video.