Coupons/ Rebates/ Pricing

Los Angeles -- Paid search programs are the most popular online customer acquisition tactic. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June 2014, 85% of retailers cite search engine marketing as one of the most effective customer acquisition tactics.

Dodgeville, Wis. - Lands' End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar. Seven style influencers and popular PopSugar Select mom bloggers will curate a collection of "First-day Faves" with a new digital pop-up shop launching each week on the Lands’ End e-commerce site.

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

Austin, Texas – Parents spend, on average, $659 on school-related costs throughout the year per family. According to a survey from digital coupon provider RetailMeNot, 67% of parents start their back-to-school shopping by the end of July, which is down slightly from 2013 (71%).

Many teachers spend some of their own money on back-to-school supplies and to capitalize on the trend Walmart has introduced a 10% rebate program.

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

Featured items will be offered at a 25% discount.

Rising commodity costs and expense pressures prompted Hershey to announce an 8% increase in wholesale prices as it looks to maintain profitability in 2014 and beyond.

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.

With back-to-school season underway, Jo-Ann Fabric and Craft Stores is looking to drive student traffic to its stores with an exclusive savings offering for qualified students between now and July 31.

Staples has officially launched the 2014 back-to-school season with its Make More Happen for Less promotion, which offers customers three ways to save on products.

“This year, Staples will Make More Happen for Less with guaranteed savings and exciting products not found anywhere else,” said Demos Parneros, president of North American stores and online, Staples. “Our 110% Price Match Guarantee, Staples Less List and Weekly Hot Deals let customers find everything they need to succeed in school — at great prices.”