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Wal-Mart enters used video game market

10/28/2014

Bentonville, Ark. –- Wal-Mart Stores Inc., which launched a video game trade-in program in March 2014, is now building on the program by offering used video games for sale in 1,700 stores. These games will be sold in their own section or alongside other value titles.



Wal-Mart is also offering the new video game “Call of Duty: Advanced Warfare” at 3,600 stores 24 hours before the official release, starting at 12:01 a.m. on Monday, Nov. 3. The game will also be available for purchase online with same-day pickup.



On Nov. 3 and Nov. 4, Walmart is offering 50% more for customers trading in any used video game when they purchase “Call of Duty: Advanced Warfare.” Customer can also receive double trade-in value when trading in any used video game and purchasing a PlayStation 4. These trade-in values can be applied immediately toward anything sold at Walmart and Sam’s Club.



“With 117 million gamers in the U.S., we are constantly looking to provide new and game-changing offerings to those customers,” said Laura Phillips, senior VP, entertainment, Walmart U.S. “We’ve said that we would focus on the $2 billion pre-owned market, and we’re continuing to deliver on that today. Now, customers will be able to visit Walmart for all of their video game wants--whether they’re buying a hot new release like ‘Call of Duty’ or purchasing a pre-owned game at a great price.”
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