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AmEx to debut multi-brand customer loyalty program
Los Angeles -- American Express is preparing to launch a customer loyalty program in the U.S. that will enable shoppers at select retailers to rack up points that they can use toward future purchases at Macy's, Exxon Mobil, AT&T and other participating companies.
The free program, set to debut in May, is dubbed Plenti and will also include Nationwide, Rite Aid, Direct Energy and Hulu, American Express said Wednesday.
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Target offers a more shopper-friendly return policy
Target has been hit with a slew of negative reports recently, and now the retailer is trying to do something positive for its image by making its return policy more shopper-friendly.
Target Corp. announced an enhanced return policy Wednesday covering all of the retailer’s 32 owned and exclusive brands, which extends the return window to one year from the date of purchase. The retailer also rolled out a one-year return guarantee for guests using Target’s baby, college or wedding gift registry.
