Co-Marketing

Target may have wanted to draw attention to its Shops at Target program at its media event in New York last week, the press in attendance appeared to be interested in one thing -- Apple.

Though the Target executives present did their best to steer questions toward the topic at hand, they failed to keep reporters from asking about the retailer's partnership with Apple. The persistent reporters, as is required by such a career path, kept at it and did manage to get a few snippets of information from the tight-lipped folks at Target.

Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

Launching May 16 for a six-week run in all Target stores and online, “The Shops at Target” will provide customers with the feel of visiting some of the world’s most unique boutiques without having to travel beyond their nearest Target store. 

Minneapolis -- Target Corp. confirmed Thursday that it plans to install Apple mini-boutiques in some of its stores this year. The concept will be tested in 25 locations, and feature a wider assortment of Apple products than is currently available at Target, according to Bloomberg.

WAYNE, N.J. — Toys"R"Us has announced that its eighth annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $4 million and collecting more than 400,000 toys to help make the holidays brighter for kids in need across the United States.

BOSTON — Staples is working with Mass Mentoring Partnership, an organization that provides youth mentoring opportunities, to recruit adult mentors for approximately 3,000 youth in its home state of Massachusetts. In addition, the retailer is donating $25,000 to the cause.

New York City -- The owners of the Panda Express fast-food chain, Andrew and Peggy Cherng, have partnered with Procter & Gamble, whose products include Tide laundry detergent, to open a dry cleaning chain, Panda Dry Cleaning, according to the Los Angeles Times.

The new concept made its debut under the Tide Dry Cleaners banner in Henderson, Nev., and as many as 200 franchised locations nationwide are planned for the next five years.

ATLANTA — K&G Fashion Superstore announced that has partnered with actor Blair Underwood to launch an exclusive line of men's tailored suits. The BU Collection will be available at select K&G stores and on KGstores.com.

"I wanted this collection to be available to every man without a steep price barrier," said Underwood. "I felt K&G was a great partner to launch this line because of their ability to bring well-made designer clothing to the public at affordable prices."

Being a celebrity athlete creates all sort of opportunities to leverage one’s likeness through licensing deals, oftentimes in ways that are inconsistent with the image and accomplishments that propelled the athlete to greatness.