Co-Marketing

MENOMONEE FALLS, Wis. — Vera Wang, famous for her sought-after wedding gowns, knows that many women dream of looking like a princess on that big day, so it makes sense that the designer would bring the "princess" concept to a younger set.

The designer has teamed up wth Kohl’s Department Stores to launch Princess Vera Wang, a juniors contemporary, premium lifestyle collection now available exclusively at Kohl’s stores nationwide and Kohls.com.

PAWTUCKET, R.I. — Hasbro has introduced a new line of its Kre-O brand construction toys inspired by the upcoming "Star Trek" sequel. The Kre-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun Kreon figures based on iconic Star Trek. The collection will make its debut at Comic-Con on July 11.

NEW YORK — Banana Republic is launching a special holiday collection styled by Jacqueline Durran, the Acadmemy Award-nominated costume designer for Anna Karenina.

DAYTONA BEACH, Fla. — NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

SAN DIEGO — Genius Brands International has named Sunscape Eyewear as an eyewear licensee for its Baby Genius brand.

The two-year agreement grants Sunscape rights to manufacture and distribute worldwide Baby Genius-themed eyewear for boys and girls ages 0 to 4 years featuring Baby Genius characters. Product categories include sunglasses, eyewear and eyewear accessories such as croakies and cases.

M&M's ® is awarding fans with the ultimate upgrade, giving them the best seats at the Kentucky Speedway.

The "Official Chocolate of NASCAR" is giving four fans upgraded, M&M's ® branded lounge-style seats to watch the No. 18 Toyota car driven by Kyle Busch. The fans will also enjoy Sprint Vision handsets, personal servers and M&M's ®.

M&M's ®  will also offer fans the chance to enjoy ungraded seats at NASCAR races in Bristol, N.H. and Charlotte.

 

Woodbridge, Va. -- Island-inspired restaurateur Bahama Breeze will make its Virginia debut with a freestanding location at Potomac Mills, the largest outlet and value retail shopping destination in Virginia.

The new location will be adjacent to The Cheesecake Factory and a first-in-market Bobby’s Burger Palace opening this November in a new plaza to be developed on the south side of Potomac Mills.

MOORESVILLE, N.C. — Lowe’s has donated $250,000 to the First Response Team of America, a nonprofit organization dedicated to responding to natural disasters and working alongside local agencies to help save lives in the wake of destruction.

KANSAS CITY, Mo. — Hallmark has formed a strategic alliance with Shutterfly Inc., an Internet-based photo sharing company. The alliance, which will roll out in phases, includes co-branded online and retail-based product offerings.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is boosting its high-fashion image with the launch of a new, limited-edition collection concept called DesigNation featuring fashions from different premier designeres.  Narcisco Rodriguez will be the first designer featured in the series. The collection will include pieces inspired by Rodriguez’s trip to Istanbul, Turkey earlier this year and will be available exclusively at Kohl’s and Kohls.com beginning in early-November 2012.