Co-Marketing

SAN FRANCISCO — Gap is honoring the 70th birthday of Jimi Hendrix with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

New York -- A Friday report by Reuters revealed that J.C. Penney CEO Ron Johnson was well aware that the retailer’s deal with Martha Stewart would step on Macy’s toes, but testified in court that the company decided to move forward anyway.

Attorneys for Macy’s in New York state court on Friday presented Johnson with an email he sent to a Penney board member saying that Stewart would have to break her agreement with Macy’s if Johnson was going to “pull off” a deal with her.

BOSTON — Early this summer, you can expect to see Sam Adams Boston Lager in what the company is calling the Sam Can: a can two years in the making that beer manufacturer Sam Adams said it believes offers a slightly better drinking experience than the standard beer can.

NEW YORK -- MGA Entertainment has partnered with Nickelodeon to create a new animated series based on the best-selling Lalaloopsy toy line.

BOSTON -- Puma has launched InCycle, the brand's first closed-loop collection of footwear, apparel and accessories, all of which have earned the "Cradle to Cradle Certified[CM] Basic" certification. Puma's InCycle products are entirely biodegradable or recyclable. This product introduction is another important step in PUMA's mission to become the most sustainable and desirable Sportlifestyle company.  

NEW YORK — New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13. Additional terms of the deal were not disclosed. The to-be-named label will feature apparel and accessory items inspired by Mendes' own personal style and red carpet looks.

NEW YORK — Christian Siriano and Payless ShoeSource have teamed up to bring immediate shopper access to affordable runway fashion with the Feb. 18 availability of the LeToile, a direct-from-the-runway style featured in Siriano's show, offered at thousands of Payless stores nationwide and Payless.com for just $30.

A first of its kind social shopper event is coming to Walmart’s home town in May courtesy of new media company Collective Bias.

The event, called SoFabCon, will be held May 3-5 and is the first annual gathering of the proprietary Collective Bias community of shopping influencers known as Social Fabric. Event organizers expect 200 members of the Social Fabric blogger community to participate with a collective sphere of influence that touches 40 million people.