Juicy Couture to expand U.S. stores, global brand
New York - A series of new concept Juicy Couture stores will be opened in the U.S. and Canada beginning in 2015. The new stores will be in key, high traffic locations such as New York City, Los Angeles and Vancouver, and will replace existing Juicy Couture stores in the U.S.
The brand will continue to expand upon its nearly 200 retail locations in key international markets, working with partners in Asia, Europe (FF Group) and the Middle East (MAF) and another 127 stores and shop-in-shops are expected to open during the next five years in major cities across the globe.
The Juicy Couture Black Label Collection, now available worldwide, is being expanded by new owner Authentic Brands Group LLC (ABG) with new offerings in intimates, kidswear and footwear, with a focus on opening girl's and intimates free-standing shops internationally. The global Juicy Couture Black Label Collection also will be enhanced through partnerships with Elizabeth Arden (fragrance), Steve Madden (footwear), Movado (watches), Safilo (eyewear), Contour (tech accessories) and Swimwear Anywhere (swimwear).
In addition, ABG is re-launching JuicyCouture.com, the global e-commerce and brand site.