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Cause merchandising under way at Kohl's


Kohl’s is moving toward a $300 million threshold in its long-running Kohl’s Cares cause merchandise program with the latest iteration of the program involving products from the author and illustrator team of Philip and Erin Stead.

From now through June 27, Kohl’s customers who purchase books or plush items for $5 will see the entire net profit of their purchase used to support children’s health and education initiatives nationwide.

“The endearing Kohl’s Cares merchandise collection by Philip C. Stead and Erin E. Stead will inspire a child’s love for reading this summer with every turn of the page,” said Bevin Bailis, Kohl’s senior vice president, communications and public relations. “Through the Kohl’s Cares cause merchandise program, we provide families with heart-warming books and coordinating plush toys at an incredible value, all while giving back to the communities in which we live.”

The summer collection of Kohl’s Cares books and plush includes titles and related plush characters such as, “A Sick Day for Amos McGee,” “Bear Has a Story to Tell,” “and then it’s spring,” and “If You Want to See a Whale.”

“It feels great knowing that with every purchase, our books are helping children in communities around the country. It’s wonderful that the program connects reading with giving,” said Erin E. Stead.

Kohl’s launched its cause merchandise program in 2000 and since then the company has raised more than $274 million.

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