Cause Marketing/ Community Programs

Industry veteran in cancer fight
Carl Nottberg, a veteran retail facilities executive, is battling cancer.

Nottberg, senior VP of business development at USM, is suffering from multiple myeloma, a relatively uncommon form of cancer that attacks the plasma cells in the bone marrow. He has been in and out of treatment while his immune system is attacked, and hospitalized for weeks at a time.
Williams-Sonoma tantalizes target customer with contest
Williams-Sonoma knows how to connect with its core customers and has crafted life-altering promotion that does just that to commemorate its 60th anniversary.

Kmart promotes fun, fitness, loyalty

Kmart is launching a new social media campaign called “Fit in the Fun” that promotes the enjoyment of healthy activities while also engaging members of its Shop Your Way loyalty program.

The program includes a dedicated Fit in the Fun website as well as a #FitintheFun hashtag campaign. In addition, celebrity fitness instructor Jillian Michaels (who has an established relationship with Kmart) offers online tips and also sells branded merchandise on the new site.
Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

Harry & David
Bigger is Better for Lush

From its artisan-looking shops and grocery-styled product displays to its ethical sourcing and activist ethos, Lush Fresh Handmade Cosmetics has always marched to the beat of a different drummer.
Bon-Ton repeats promotion where everyone wins

The Bon-Ton Stores is back with a popular promotion that increases store traffic, generates sales, saves customers money and benefits the communities where it operates 270 department stores.
Vans shows fancy footwork on customer engagement

VF Corp.’s footwear, apparel and accessories brand Vans is capitalizing on one of the hottest trends in retail at its 450 stores and online.
Retailer aims to make a difference in teens' lives

Teen retailer rue21 is collaborating with a youth nonprofit to make a positive impact on the lives of its customers.

The company announced it is partnering with Together We Rise, a nonprofit dedicated to transforming the way youth navigate through the foster care system in America. The collaboration is a new addition to rue21’s philanthropy initiative, rueGIVESback.
Walmart gives $1.4 billion to charity in 2015

Walmart and the Walmart Foundation is out with its annual Giving Report, which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.
Walmart gives $1.4 billion gift

Walmart and the Walmart Foundation is out with its annual Giving Report which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.