Cause Marketing/ Community Programs

This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.  

The Home Depot has come one step closer to eliminating youth homelessness in Canada after sponsoring an inventive in-store campaign.

By purchasing a paper door for $2, Home Depot customers in Canada raised $1,253,370 toward the goal of ending youth homelessness in that nation. Donations will go to support housing and life-skills development programs such as counselling, financial literacy, and employment preparation to give youth the practical tools they need to live to their full potential.

Staples is injecting a little bit of boy band starpower into its latest promotion aimed on supporting education.

The retailer is building on its decades-long support of teachers, students and education with a $10 million pledge to support Think It Up, a program launched by the Entertainment Industry Foundation. Think IT Up is a new movement created to inspire students to pursue their passions through student-powered, teacher-led learning projects with support from Staples for Students.

Lowe's is getting some recognition for its efforts to aid communities with money, supplies and manpower in times of disaster.

Saks Fifth Avenue is teaming up with Stand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.

The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.

Whole Foods Market is partnering with PBS to offer an exclusive new line of back-to-school products.

Kohl’s is launching an innovative program to attract shoppers to its back to school sales.

The retailer plans to feature children’s books from author Laura Numeroff now through September at Kohl’s stores nationwide and on Kohls.com. Each item is priced at just $5, with 100% of the net profit supporting children’s health and education initiatives nationwide. 

Just as the agora in Ancient Greece was the central meeting place where the community could come together to purchase goods from the market, connect with their friends and learn about the latest news, so too are today’s modern shopping centers a place that connects local residents. Today, by leveraging their structure and location, shopping centers can go one step further to affect positive change in their local communities and the nation at large by back to make local residents’ lives better.

The Sports Authority attracted more than 2,000 attendees to its free annual football clinic in Denver and helped educate parents and kids on player safety.

The event at Sports Authority Field at Mile High included on-field football training and a vendor expo. The football clinic, which had more than 670 participants between the ages of 6 and 14, allowed players to navigate through drill stations dedicated to specific skills such as passing, catching, running, defense, agility training, Heads Up Tackling and more.

Staples is shaking up the back-to-school aisle with an innovative promotion that makes a difference for children around the world.

The company is partnering with Me to We and Free The Children to help children around the world by allowing customers to digitally track how their purchase makes a difference.