Cause Marketing/ Community Programs

Fort Worth-based Trademark Property Co. has launched fundraisers at its properties in Texas to aid victims of Hurricane Harvey. Proceeds will be distributed via United Way, which is waiving all general and administrative fees in the arrangement with Trademark.   Tenants, financial partners, customers, and the community are being engaged in events, and Trademark has pledged to match up to $150,000 in donations. Miller Capital Advisory has pledged a matching donation total of $50,000 for fund collected at La Palmer in Corpus Christi. 

Outside the Oculus, the skeletal edifice that houses the World Trade Center’s transportation hub, thousands gathered this week to honor American heroes who lost their lives there on 9-11. Inside the Oculus, Westfield’s mall has been honoring America’s military heroes ever since it opened a year ago. Before any store opened its doors, Westfield staged a job fair aimed at enlisting veterans to come to work at Ground Zero.  

• Walmart pledges up to $30 million in hurricane relief, Target raises commitment

  Walmart is stepping up its hurricane relief efforts.   The discount giant announced that it will donate up to $10 million in additional support for 2017 hurricane relief efforts in the United States, a move that will bring Walmart’s total commitment to hurricane relief efforts this year to $30 million. This additional support comes on the heels of donations already provided in response to Hurricane Harvey that hit the Gulf region less than three weeks ago.  

  

• The mattress wars are heating up

  There's more disruption in the mattress category at retail.    West Elm has entered into a partnership with hot online mattress company Leesa Sleep, which will replace another hot online startup — Casper — as the home furnishings retailer's official mattress partner. The news come on the heels of Casper's announcement that it will open up more than a dozen pop-up stores in cities nationwide.

  

• Walmart pledges up to $20 million in hurricane relief

  Walmart is significantly expanding its Hurricane Harvey relief efforts.    Walmart and the Walmart Foundation announced they have committed up to $20 million in support of relief efforts in response to the severe weather impacting the Gulf region. This is an increase from the retailer's previously announced $1 million of in-kind donations for immediate relief.  

  

• Kohl’s giving financial aid to its hurricane-affected employees

  Kohl's is reaching out to its associates as well as the general public impacted by Hurricane Harvey.   The retailer said it will provide an estimated $1 million in financial support to its employees who have been significantly impacted by the storm. Kohl’s will continue to monitor the impact of the flooding throughout the region to evaluate the need for additional assistance.   

  

• West Elm marks another first

  On the heels of opening its first location in Arizona, West Elm is entering a new state.   The home furnishings retailer, a division of Williams-Sonoma, will open its first store in Maine, in the historic Old Port district of Portland. The 12,000 sq. ft. location will open its doors on Thursday, July 27.   

  

• Walmart looks to help others with women's empowerment

  Walmart has launched a digital platform to share tips and learnings that grew out of its five-year Women's Economic Empowerment Initiative.     As part of the ambitious initiative, which Walmart completed in January, the chain sourced $20 billion from Women Owned Businesses (WOBs) for its U.S. business, increased sourcing from WOBs internationally, and trained more than 1 million women worldwide.  

  

• Making the move from the regional mall to the urban lifestyle center

  

• Harris: Retailers take top spots in social responsibility poll

  Consumers rank Wegmans, Publix Super Markets, and Amazon.com as the top three companies when it comes to corporate social responsibility efforts.   

  

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